Discover How To Build A Recession-Proof Culinary Business With America's Finest Food Entrepreneurs

Uncover Proven Systems & Strategies To Scale Fast. Connect with Pros Who Get Your Grind. Gain an Untouchable Competitive Edge. Leave with an Entire Strategic Plan for 2021.


January 21-22, 2021

Join us virtually or in person for the only business growth workshop dedicated to equipping culinary professionals who don’t want to own a restaurant to excel.



Psst! Tickets ARE transferrable (and your money back is guaranteed if don't 100% find value in this workshop!), so if you buy an in-person ticket and have to switch it to virtual later or vice versa, you can totally do that! No sweat.


At the Sharpen Workshop you will:


Ensure you have a bulletproof business foundation that can survive pandemics, natural disasters, social & political unrest, and recessions


Identify untapped opportunities for doing business differently in the midst of COVID-19 and beyond


Learn how to strengthen your brand, redefine your competitive advantage in a changing world, and market your business with confidence


Plug leaky holes that are stifling your staff, frustrating you financially, and robbing you of the joy of entrepreneurship.


You’re just 2 days away from having the step-by-step strategic success plan you need to crush it in 2021. All from the comfort of your couch.

Sharpen is a Good Fit For You If...

  • You’ve been in business for at least 1 year 
  • You're a personal chef, caterer, food artisan, baker, candy maker, product creator or brick and mortar owner or any other type of culinary entrepreneur who does NOT want to own your own restaurant
  • Your gross revenue/total sales is around $50,000 a year 
  • You have an established business, but feel like you’re stuck in a business story that won’t end well
  • The passion you started your business with is hiding somewhere behind all of your challenges and you cannot seem to find it
  • You know you have to do things differently to get different results, and you’re ready to take a leap of faith
  • You want to work with culinary professionals who have been there, done that, and are ready to show you how to do the same.

Navigating the Culinary Industry Is Hard. We Make It Easier. A Lot Easier.

Here's the Sharpen Agenda!

Following is a tentative agenda. Exact times and topics may change based on the group’s needs and interests. 


8:30 am: Check In & Light Breakfast

9am-6:00pm: Workshop

  • Welcome/Housekeeping 
  • Food For Thoughts Questions
  • Your Vision for Your Business and Life and How to Get It 
  • Your Average Owns You  
  • Does Your Business Run You?  


  • 10 Reasons Why it Might Be Time to Let it Go
  • Evaluate Your Current Income Streams - Are They Still Relevant?
  • Building New Revenue Streams for Increased Cash Flow to Recession-Proof Your Business
  • Where Did They All Go and Why Did it Change?


  • "The Future of Culinary and Buyer Behavior Trends" with Jim Herrera
  • What Exactly Do You Do? Has it Changed?
  • Consistent Revenue
  • Lifecycle of Your Business


  • "The Psychology of Color in Buyer Behavior" with Heather Sanders
  • Tips and Tricks in the Sales Process to Close More Clients - Breakout into Groups



8:30 am: Light Breakfast  

9am-6:00pm: Workshop

  • "How Ego Almost Destroyed My Business" with Michael Wards
  • Coaching Programs, Changes & New Offerings
  • "Niche Marketing Techniques to Attract High-End Clients" - Panel Discussion with Candice Andersen Heather Sanders and Jim Herrera


  • "What Worked and Didn't Work with Marketing in 2020 and What to Expect in 2021" with Candice Andersen
  • "Copywriting Secrets That Convert Browsers Into Buyers" with Stephanie Nivinskus


  • From Behind Your Stove to CEO So You Can Go on Vacation
  • "Every Clients' 3 Needs" with Emelie Sanders
  • Your Four Superpowers to Run a Completely Well-Oiled Business


  • Building Your Team from Contractors to W2 Employees - Panel Discussion with a Select Group of Culinary Business Owners
  • Prioritizing Goals
  • Q & A


Plus! Champagne Farewell Toast

Meet the Guest Mentors

The Pyschology of Color in Marketing

Heather Sanders, Client Account Manager & Digital Strategist at Chef Deb

The Future of Culinary and Buyer Behavior Trends

Jim Herrara, Chef Deb's Business Coach

How Ego Almost Destroyed My Business

Michael Wards, Executive Chef & Owner of The Austin Artisan

What Worked and Didn't Work in Marketing in 2020 and What to Expect in 2021

Candice Andersen, Marketing Director at Chef Deb

Copywriting Secrets That Convert Browsers Into Buyers

Stephanie Nivinskus, Owner of SizzleForce Marketing


Every Clients' 3 Needs

Emelie Sanders, Business Development & Marketing

The Headquarters - Where the Magic is Happening!

Experience the Old West at Billy Bob's Texas!

2520 Rodeo Plaza

Fort Worth, TX 76164


If you choose to attend in person where we'll be live broadcasting the event, you'll be joining us at Billy Bob's Texas!

Billy Bob's is an iconic, huge country music honky-tonk with an indoor rodeo arena, mechanical bulls & dozens of bars and event spaces. For almost 40 years, Billy Bob’s has hosted the biggest stars in country music and classic rock from Alabama to ZZ Top. Sounds like a fun place for an event, am I right?

Where To Stay

Stockyards Hotel

0.2 miles from Billy Bob's Texas

Courtyard by Marriot

0.3 miles from Billy Bob's Texas

Springhill Suites

0.5 miles from Billy Bob's Texas

Can't decide whether you want to attend in person or virtually? Don't sweat it.

Tickets are transferrable, so if you change your mind or travel plans get thwarted, you can easily switch your ticket to whatever way of attending is easiest for you. No extra cost. The important thing is that you reserve A TICKET before spots fill up!

Plus, Your Money Back Guaranteed!

We know you'll love this workshop and find a ton of value from it, but if for some reason you're not 100% satisfied with your experience, we are happy to offer you a full refund.


Flights into the Dallas/Fort Worth International Airport (our recommended airport) tend to be cheap in January!

Also, just a quick note on hotels. I know we shared some hotels above, but you also might check out some Airbnb options and coordinating with some of the other chefs attending! 

 What You’ll Receive  

When you attend Sharpen, you’ll receive: 

  • 2 solid days of guidance, insight and support - From Chef Deb, her guest mentors, experienced business owners, and our talented marketing team (a $2,000 minimum value) 
  • A binder of worksheets, checklists, and handouts - We'll work through the items in your binder and you'll walk away with actionable plans, not just a bunch of speaker notes (a $500 minimum value) 
  • Access to an incredible community of culinary business owners - This group is unlike any others you'll find in the culinary industry. These out-of-the-box entrepreneurs range from personal chefs, caterers, bakery owners to food artisans(priceless) 
  • Delicious food to fuel your brain - A light breakfast and delicious lunches and snacks on both days (a $75 minimum value) 

 Plus 2 Bonus Gifts  



In this best-selling book, Chef Deb shares the tried-and-true business methods that have helped her create 5 successful culinary businesses, currently own and lead a 6-figure culinary business, and win the title of "Chef of the Year" by the USPCA.  



My Sharpen Culinary Marketing team will go through your business website and offer general insights and findings to help your website convert better.

 Limited to 60 Virtual Spots and 40 Spots in Texas

What Past Attendees Are Saying

"Be prepared to step away, learn and then re-approach your culinary business in a complete different way armed with the tools to succeed."

- Bianca Russano, Executive Chef & Owner at About the Table

"I always walk away armed with my goals for the year and a game plan to get there. All I have to do is work the plan. I don’t plan on missing this or any future Sharpen event. "

- Michael Wards, Executive Chef & Owner of The Austin Artisan

"Deb has an amazing way to deliver content and information that is relevant and applicable to our industry. I took away several practical bits of information that I applied to my business and it had an immediate, positive impact on my business."

- Nicole Bunting, Executive Chef & Owner of It's Just Food!

Just $395

She Walks the Talk & Has A Zero B.S. Tolerance.

Chef Deb is a serial food entrepreneur. She opened her first culinary business in 2003 after graduating culinary school as a personal chef and getting a Bachelor's degree in Business Management.

She opened a personal chef and catering company in Fort Worth, Texas and 4 years later her first restaurant. She quickly realized the restaurant scene wasn't for her.

That's when she opened Savor in 2009 - a personalized meal and catering company that specializes in culinary medicine. Her dream culinary business.

This 6-figure meal delivery company has won various awards including "Best Chef" and "Best Caterer" and has been featured in local and national publications, on television networks and more and has helped hundreds of families in the DFW area feel better through food.

With more than 18 years experience in the culinary industry, and writing a #1 Amazon Bestselling book, Chef Deb mentors a variety of culinary business owners, helping them create a life and business they love.

Deb has impacted dozens of personal chefs, caterers, bakers, food artisans, brick and mortar owners, etc. to really up level their business and start experiencing the kind of success they've always dreamed of.

Through her webinars, workshops, membership and one-on-one coaching Deb hopes to do the same for you.



Q: What is the schedule? 

A: Sharpen is being held Thursday, January 21 and Friday, January 22. On the day of the event, check in begins at 8:30 am on Thursday, and the workshop runs from 9 am to approximately 6:00 pm both days.  

We highly encourage you to plan on arriving the day before and leave on Saturday morning. If you will be attending virtually, make sure you hop on early to get yourself settled and ready for each day ahead!

Q: Why do I have to apply to attend and why are spots limited?

A: Simple. I want to make sure that your decision to attend Sharpen pays off. I’ve talked to lots of culinary business owners over the past few years who are NOT a good fit for Sharpen due to their inexperience, stage of their business, goals, and/or personality. I want to make sure you’re in a position to act on the incredible strategies you’ll learn during the event. Likewise, I want to make sure that you can keep up with the agenda and add to the conversations. We’ll be moving fast and having high-level conversations. It’s not a place for newbies. If that answers your question, enroll now.

Q: What if something comes up and I can’t attend? 

A: Emergencies are the “nature of the beast” in the culinary world. We all know it. Rather than asking “what will if I do IF an emergency crops up,” start asking “What will I do WHEN something comes up right before I’m ready to leave?” In other words… figure out a backup plan so you can be in the room (whether virtually or not) no matter what. Making your decision to attend Sharpen an unbreakable commitment, is the first of many steps for creating a business than can someday run without you. 

On a practical note, tickets ARE transferrable so if you decide you want to attend virtually instead of in person or vice versa, we can easily do switch those tickets for you at no extra cost! If you’re ready to commit 100% to your culinary business, reserve your spot now.a "_top

Also, if you are not 100% satisfied with your experience, we are happy to issue you a full refund. But we are confident you are going to find a ton of value from this workshop and hope you do!

Q: Where is Sharpen being held?

A: Sharpen is being held both virtually and in person. The in-person location will be held at Billy Bob's Texas in Fort Worth, Texas. We will be live broadcasting from our event space so you won't miss a thing (except for the delicious meals that will be served!)

Q: Where do you recommend staying?  

A: We recommend staying at one of the following hotels so you can be close to where all the fun is happening! 

Stockyard Hotel

Courtyard by Marriott

Springhill Suites

Not quite ready to buy a ticket, but you're really interested in attending? Leave your info below and we'll hold your ticket for 24 hours.