Uncover Proven Systems & Strategies To Scale Fast. Connect with Pros Who Get Your Grind. Gain an Untouchable Competitive Edge. Leave with an Entire Strategic Plan for 2021.
Psst! Tickets ARE transferrable (and your money back is guaranteed if don't 100% find value in this workshop!), so if you buy an in-person ticket and have to switch it to virtual later or vice versa, you can totally do that! No sweat.
Following is a tentative agenda. Exact times and topics may change based on the group’s needs and interests.
8:30 am: Check In & Light Breakfast
8:30 am: Light Breakfast
Plus! Champagne Farewell Toast
The Pyschology of Color in Marketing
Heather Sanders, Client Account Manager & Digital Strategist at Chef Deb
The Future of Culinary and Buyer Behavior Trends
Jim Herrara, Chef Deb's Business Coach
How Ego Almost Destroyed My Business
Michael Wards, Executive Chef & Owner of The Austin Artisan
What Worked and Didn't Work in Marketing in 2020 and What to Expect in 2021
Candice Andersen, Marketing Director at Chef Deb
Copywriting Secrets That Convert Browsers Into Buyers
Stephanie Nivinskus, Owner of SizzleForce Marketing
Every Clients' 3 Needs
Emelie Sanders, Business Development & Marketing
Experience the Old West at Billy Bob's Texas!
2520 Rodeo Plaza
Fort Worth, TX 76164
If you choose to attend in person where we'll be live broadcasting the event, you'll be joining us at Billy Bob's Texas!
Billy Bob's is an iconic, huge country music honky-tonk with an indoor rodeo arena, mechanical bulls & dozens of bars and event spaces. For almost 40 years, Billy Bob’s has hosted the biggest stars in country music and classic rock from Alabama to ZZ Top. Sounds like a fun place for an event, am I right?
Tickets are transferrable, so if you change your mind or travel plans get thwarted, you can easily switch your ticket to whatever way of attending is easiest for you. No extra cost. The important thing is that you reserve A TICKET before spots fill up!
We know you'll love this workshop and find a ton of value from it, but if for some reason you're not 100% satisfied with your experience, we are happy to offer you a full refund.
Flights into the Dallas/Fort Worth International Airport (our recommended airport) tend to be cheap in January!
Also, just a quick note on hotels. I know we shared some hotels above, but you also might check out some Airbnb options and coordinating with some of the other chefs attending!
When you attend Sharpen, you’ll receive:
BONUS GIFT #1
FREE COPY OF DEB'S #1 AMAZON BESTSELLING BOOK "SO YOU'RE A CHEF NOW WHAT?" ($14.95 Value)
In this best-selling book, Chef Deb shares the tried-and-true business methods that have helped her create 5 successful culinary businesses, currently own and lead a 6-figure culinary business, and win the title of "Chef of the Year" by the USPCA.
BONUS GIFT #2
FREE WEBSITE EVALUATION ($599 Value)
My Sharpen Culinary Marketing team will go through your business website and offer general insights and findings to help your website convert better.
"Be prepared to step away, learn and then re-approach your culinary business in a complete different way armed with the tools to succeed."
- Bianca Russano, Executive Chef & Owner at About the Table
"I always walk away armed with my goals for the year and a game plan to get there. All I have to do is work the plan. I don’t plan on missing this or any future Sharpen event. "
- Michael Wards, Executive Chef & Owner of The Austin Artisan
"Deb has an amazing way to deliver content and information that is relevant and applicable to our industry. I took away several practical bits of information that I applied to my business and it had an immediate, positive impact on my business."
- Nicole Bunting, Executive Chef & Owner of It's Just Food!
Chef Deb is a serial food entrepreneur. She opened her first culinary business in 2003 after graduating culinary school as a personal chef and getting a Bachelor's degree in Business Management.
She opened a personal chef and catering company in Fort Worth, Texas and 4 years later her first restaurant. She quickly realized the restaurant scene wasn't for her.
That's when she opened Savor in 2009 - a personalized meal and catering company that specializes in culinary medicine. Her dream culinary business.
This 6-figure meal delivery company has won various awards including "Best Chef" and "Best Caterer" and has been featured in local and national publications, on television networks and more and has helped hundreds of families in the DFW area feel better through food.
With more than 18 years experience in the culinary industry, and writing a #1 Amazon Bestselling book, Chef Deb mentors a variety of culinary business owners, helping them create a life and business they love.
Deb has impacted dozens of personal chefs, caterers, bakers, food artisans, brick and mortar owners, etc. to really up level their business and start experiencing the kind of success they've always dreamed of.
Through her webinars, workshops, membership and one-on-one coaching Deb hopes to do the same for you.
Q: What is the schedule?
A: Sharpen is being held Thursday, January 21 and Friday, January 22. On the day of the event, check in begins at 8:30 am on Thursday, and the workshop runs from 9 am to approximately 6:00 pm both days.
We highly encourage you to plan on arriving the day before and leave on Saturday morning. If you will be attending virtually, make sure you hop on early to get yourself settled and ready for each day ahead!
Q: Why do I have to apply to attend and why are spots limited?
A: Simple. I want to make sure that your decision to attend Sharpen pays off. I’ve talked to lots of culinary business owners over the past few years who are NOT a good fit for Sharpen due to their inexperience, stage of their business, goals, and/or personality. I want to make sure you’re in a position to act on the incredible strategies you’ll learn during the event. Likewise, I want to make sure that you can keep up with the agenda and add to the conversations. We’ll be moving fast and having high-level conversations. It’s not a place for newbies. If that answers your question, enroll now.
Q: What if something comes up and I can’t attend?
A: Emergencies are the “nature of the beast” in the culinary world. We all know it. Rather than asking “what will if I do IF an emergency crops up,” start asking “What will I do WHEN something comes up right before I’m ready to leave?” In other words… figure out a backup plan so you can be in the room (whether virtually or not) no matter what. Making your decision to attend Sharpen an unbreakable commitment, is the first of many steps for creating a business than can someday run without you.
On a practical note, tickets ARE transferrable so if you decide you want to attend virtually instead of in person or vice versa, we can easily do switch those tickets for you at no extra cost! If you’re ready to commit 100% to your culinary business, reserve your spot now.a "_top
Also, if you are not 100% satisfied with your experience, we are happy to issue you a full refund. But we are confident you are going to find a ton of value from this workshop and hope you do!
Q: Where is Sharpen being held?
A: Sharpen is being held both virtually and in person. The in-person location will be held at Billy Bob's Texas in Fort Worth, Texas. We will be live broadcasting from our event space so you won't miss a thing (except for the delicious meals that will be served!)
Q: Where do you recommend staying?
A: We recommend staying at one of the following hotels so you can be close to where all the fun is happening!
Not quite ready to buy a ticket, but you're really interested in attending? Leave your info below and we'll hold your ticket for 24 hours.